Digital Visibility Audit  ·  Fort Lauderdale  ·  June 2026

Smile Design Dental

"Your reviews are better than the dentists beating you on Google — patients just can't find you, because you show up near the bottom of the search results."

Google Reviews
627
4.9 stars — best in class
Map Pack Rank
#41–68
for top keyword searches
Map Presence
1/25
nearby spots where you appear
AI Visibility
0
stars shown + AI mentions
Prepared by IKON  ·  info@ikonmedex.com Confidential
The Core Problem

Why patients can't find you

When someone searches "dentist in Fort Lauderdale," Google shows a short list at the top — usually just 3 spots. That's the "map pack." Almost everyone clicks those top 3 and never scrolls past them. Smile Design Dental is sitting at #41 to #68. So even though your reviews are excellent, most patients never even see your name.

It's like having the best restaurant in town, but it's not on the first 5 pages of the menu app. Two things are holding you back: (1) Google isn't seeing clear labels that say who you are and where you're located on the most important pages, and (2) your reviews aren't connected to Google in a way that shows the gold stars in search results.

Graphic 1 — Where you rank vs. where patients look
TOP 3 ZONE #1 #10 #20 #30 #40 #41–68 You are here Goal: Top 3
What this shows: The green zone on the left is where patients click. You're sitting all the way to the right. Getting into the top 3 is the goal.
Graphic 3 — Where you show up on the map near your office

Each dot is a spot on the map near your office. You show up at 1 of 25 checkpoints.

If a patient is a few blocks away and searches "dentist near me," your practice is invisible to them. The teal dot is the only place you currently appear.

You appear here You don't appear
SEO  —  Search Engine Optimization

Getting found on Google

These are the searches that bring in new patients. Right now, Smile Design Dental doesn't appear on page 1 for any of them.

Keyword rankings

Search term Map pack rank On page 1 of Google? What this means
cosmetic dentist #41 No Most patients never see you
dentist #56 No The most searched term — buried
dental implants #68 No High-value service, not visible

Source: DataForSEO, "keyword + Fort Lauderdale," June 2026.

What's keeping you off page 1

Your gold stars don't show in Google

You have 627 reviews at 4.9 stars. But Google can't read them because there's no review markup code on your pages. Adding that code turns on the gold stars in search results — one of the fastest wins available.

High
Missing business labels on key pages

Your area-served pages have the right labels. But your homepage, contact page, and money pages (implants, cosmetic) are missing them. Google relies on these labels to know what kind of business you are and where you're located.

Medium
Found on 0 of 12 major directories

Directories like Yelp, Apple Maps, and Healthgrades tell Google you're a real, established business. Right now you appear on none of the 12 checked. Your two locations may also have conflicting name/address/phone info — that hurts trust.

Medium
Duplicate pages competing with each other

Your site has twin pages for the same topics (e.g. /cosmetic-dentistry and /cosmetic-dentistry-in-ft-lauderdale). They split your ranking power. Merging them into one strong page helps both rank better.

Medium
AEO  —  Answer Engine Optimization

Getting found by AI assistants

More and more patients ask ChatGPT, Perplexity, or Google's AI search "who's a good dentist in Fort Lauderdale?" Right now, your name never comes up — and the reason is a surprising one.

The welcome mat is out — but the security guard blocks the guests.

You've already done the homework. Your website says "AI crawlers, come in!" and you've published a special llms.txt file — an AI-search best practice that most dental practices haven't even heard of. But your website's security firewall is blocking those same AI crawlers at the door. So when ChatGPT tries to learn about your practice, it gets turned away. That's why your name never appears in AI answers.

Graphic 4 — Who can and can't get into your website
Visitor Can they get in? Why it matters
Regular patient (browser) ✓ Yes Patients can book fine
OAI-SearchBot
Powers ChatGPT Search
✗ 403 Blocked ChatGPT can't learn about you
PerplexityBot
Powers Perplexity AI
✗ 403 Blocked Perplexity can't learn about you
GPTBot
OpenAI training/search
⚡ Dropped Connection refused silently
ClaudeBot
Anthropic AI search
⚡ Dropped Connection refused silently
Google-Extended
Gemini / AI Overviews
⚡ Dropped Missing from Google AI answers
llms.txt ✓ Patient AI Bot FIREWALL

Patients get in. AI assistants are turned away — even though your website invites them.

Result: Google AI Overviews show 0 mentions. ChatGPT and Perplexity never recommend you. Fix: Tell the firewall to let AI bots in. The welcome mat and llms.txt are already done — this is a one-time firewall config change.
AI Readability Score (Lighthouse) Needs work
Desktop
33/100
Mobile
67/100

This score measures how well AI agents can read and navigate your pages. Even when the firewall is opened, some structural changes will help AI understand your content better.

Competitive Comparison

How you stack up against local rivals

These are the Fort Lauderdale practices showing up at the top of the map pack right now. The great news: your rating ties or beats all of them. The gap is reviews and visibility — both fixable.

4.9★
You out-rate your top rivals

Florida Smiles Dental and McCawley Center also have 4.9 stars. But JJ Dental (4.8) and Premier Smile (4.8) are slightly lower. Your reputation is already there — patients just can't find you.

Practice Google Reviews Rating Best Map Rank
Smile Design Dental You 627 4.9 ★ #41
JJ Dental 1,408 4.8 #1
Florida Smiles Dental 2,086 4.9 #2
Premier Smile Center 1,425 4.8 #1 (cosmetic)
McCawley Center 1,482 4.9 #2 (implants)
Graphic 2 — Google review count comparison
0 500 1,000 1,500 2,000 627 Smile Design 4.9★ Best! 1,408 JJ Dental 4.8★ 2,086 FL Smiles 4.9★ 1,425 Premier 4.8★ 1,482 McCawley 4.9★
What this shows: Rivals have 2–3× more reviews, which helps them rank higher. But your 4.9★ rating is as good as the best. Closing the review gap — and fixing visibility — is the path to the top 3.
Your Strengths

What's already great

Before we talk about fixes, here's what you've already built right. This is a strong foundation.

You're ahead of most dental practices on these
Blazing-fast website — 99/100 performance score. Main content loads in 1.69 seconds with zero layout shift. Most patients never wait.
50+ service and area pages already live. You have lots of content. The problem is visibility, not lack of pages.
Online booking is live (NexHealth). Patients who do find you can book right away. No friction.
627 reviews at 4.9 stars. Best-in-class. This is your biggest asset. We just need to make it visible.
Sitemap submitted + llms.txt published. You've already set up both Google's and AI's welcome mat. Most practices haven't.
Lighthouse SEO score: 100/100. Your technical on-page SEO is perfect. Clean accessibility too.
The Fix Plan

What it takes to correct this

Six clear actions. Some take days. Some are ongoing. All move the needle toward the top 3.

01
Turn on the gold stars in Google

Add review/rating markup to your key pages. This is a code update — no content needed. Once done, your 4.9★ will appear in search results for every patient who searches your terms.

Quick win
02
Open the door to AI assistants

Update your website's firewall to allow the AI crawler bots. One config change. Your llms.txt and robots.txt already say "come in" — the firewall is the only thing blocking them.

Quick win
03
Add business labels to your most important pages

Put LocalBusiness and Dentist markup on your homepage, contact page, and money pages (implants, cosmetic). This tells Google clearly: who you are, what you do, and where you are.

Quick win
04
Climb the map pack

Tune up your Google Business Profiles for both locations. Set up a steady review-ask system for new patients. Post weekly updates to the profile. Over 3–6 months this moves you toward the top 3.

Ongoing
05
Merge duplicate pages and list on directories

Combine twin pages (e.g. /cosmetic-dentistry + /cosmetic-dentistry-in-ft-lauderdale) into one strong page. Submit consistent name/address/phone info to the top 12 directories.

Short project
06
Add a retargeting pixel and conversion tracking

Add the Meta pixel so you can re-reach patients who visited but didn't book. Set up call and lead tracking so you know which searches are bringing patients through the door.

Recommended
The Goal

Today #41 — Goal: Top 3

TODAY #41–68 with the fixes GOAL Top 3 More patients see you. More patients book. Your 4.9★ finally works for you.
Ready to be found?

Your reputation is already excellent. Your website is already fast. The fixes that move you from #41 to the top 3 are well-defined and actionable. Let's get started.

Today vs Goal #41 → Top 3